Some of the above sounds subjective, and, to a certain extent, it is. When we do marketing assessments for our clients, we conduct interviews with executives and other staff members, and one of the questions we always ask is: “What do you think of your website?”
We’re always surprised that one executive will say “I think our website is fine,” while another will say “Our website is the worst. We need to trash it and start over.”
That’s right. The exact same website – with wildly divergent views on its merit and value to the organization!
The reality is that many people are not qualified to judge how good a website is. That’s why we’ve developed a series of diagnostic projects to assess website quality – everything from lead gen assessments to SEO assessments to content audits. Since a website is only as good as its ability to deliver on a website strategy, developing website strategies is also an important part of what we do. But we are not alone. There are plenty of other talented digital marketing consultants out there who can give you an expert assessment as to whether your website sucks or not.
So what’s the bottomline? If in fact it’s been three years since you redesigned your website, there’s a high probability that you need to redesign it. But if you are not sure – or if you think the website needs a redesign but others in your organization disagree – then it would be a smart move to bring in some experts for an objective website review and assessment.
With that expert, objective perspective in hand, you’ll know exactly where you stand, what you need to do next, and how it will be beneficial to your organization.